( In a sentence: “Instead of predicting customer behaviour, Senzai learns how to shape it.” )
Everyone still uses predictive models. These tell you:
“Mat has a cancellation probability of 85%
Jane has a cancellation probability of 75%…etc.”
“If you do X, Mat’s cancellation probability reduces by 30%
If you do Y, Jane’s cancellation probability reduces by 15%…etc”
What really matters isn’t what the customer will do. What matters is what you can do to change it.
Our Proactive AI tells you how to change the predicted outcomes. That’s why we will always beat predictive models.
(Don’t worry, we are here to explain!)
Proactive AI is the revolutionary new AI methodology that we developed at Senzai.
Our approach starts with the levers that companies can control to influence customer behaviours:
It then generates estimates for how each one affects the behaviour of every customer…
It tells you that John will react better to sales e-mails than calls.
